NewJeans

Über NewJeans

NewJeans is a girl group that debuted in 2022 under ADOR, a label within HYBE. Their sound draws on Y2K-era pop and R&B, and their low-key release strategy broke from conventional idol promotion. Early singles including Attention, Hype Boy, and Ditto brought rapid chart success and enormous streaming numbers. The group is widely cited as a defining act of K-pop's fourth generation.