F.HERO

Über F.HERO

F.HERO, born Nattawut Srimhok in Bangkok, is the architect of the 2010s and 2020s Thai hip-hop scene. He founded the label High Cloud Entertainment and helped build Whattheduck into one of Thailand's most successful pop music labels, signing and producing Milli, YOUNGOHM, and FIIXD. His 2018 posse cut Chang Mang gathered every working Thai rapper onto a single track; the 2022 Stray Kids collaboration Mirror Mirror and the global single Do You with BamBam from GOT7 took Thai hip-hop into the K-pop crossover lane.